copilot.microsoft.comAI Model · Microsoft Copilot

Track what Microsoft Copilot says about your brand

Copilot brings AI answers to Windows, Edge and Microsoft 365, grounded in live web results, a vast AI Search surface that GEO programs often overlook. Prominence AI shows how it describes your brand, which sources it cites, and how your AI brand visibility compares.

Share of Answer & position
Sources Copilot cites
Sentiment vs category
Microsoft Copilot : Prominence AI

Top cybersecurity vendors for enterprise?

Microsoft Copilot
Microsoft Copilot

Enterprises frequently evaluate CrowdStrike and Palo Alto Networks for endpoint and network security.

However, Your Brand is gaining visibility for its threat intelligence, increasingly named in enterprise shortlists.

Other notable options include Fortinet and Microsoft.

Sources:
gartner.com
g2.com
Your Brand Site

AI answers across Windows, Edge and Microsoft 365.

Why it matters for GEO

Copilot puts AI answers across the Microsoft ecosystem

Copilot is woven into Windows, Edge and Microsoft 365, putting AI answers in front of a vast base of everyday and enterprise users. Grounded in live web results, it decides how your brand is presented to that audience.

Prominence AI tracks the prompts that matter in your category on Copilot, records how your brand appears and is described, and captures the sources behind the answers, extending your GEO and AI Search coverage to a channel most teams ignore.

That gives you a clear read on a surface that reaches deep into the professional audience you care about, and a real handle on your AI brand visibility there.

What Prominence measures

Everything you need to know about your brand in Microsoft Copilot

The metrics behind modern AI Search, GEO and answer-engine optimization (AEO), built to grow your AI brand visibility, not just track it.

Share of Answer & benchmarking

Measure how often Copilot mentions your brand, your average position in its answers, and how you compare to competitors against a category average, the core AI Search KPIs of any GEO program.

Metrics & Benchmarking

Grounding sources

See exactly which domains, URLs and media Copilot pulls from when it answers in your category. Knowing the sources shaping the narrative is the heart of Generative Engine Optimization (GEO).

Grounding Source Prominence

Sentiment & perception

Go beyond "are we mentioned" to "how are we described". Track the tone Copilot uses about your brand against the category, and protect your AI brand visibility when perception drifts from intent.

AI Sentiment Analysis

One GEO platform, every AI engine

Microsoft Copilot is one of the engines we track. Prominence AI is your command center for AI Search and GEO, giving you a single, consistent view of your AI brand visibility across all of them, so you can compare and act with confidence.

Explore the platform

See what Microsoft Copilot says about your brand

Book a demo and we'll show you your brand's real visibility across Microsoft Copilot and every other AI engine that matters.

FAQ

Microsoft Copilot & Prominence AI

Yes. Prominence AI runs your category prompts through Copilot and records how your brand is mentioned, in what position, with what tone, and which sources back the answer.
Copilot grounds answers in live web results and surfaces citations. Our Grounding Source Prominence module captures the domains and URLs it uses in your category, the GEO signals that matter.
Copilot is embedded across Windows, Edge and Microsoft 365, reaching a large everyday and enterprise audience, so how it frames your brand directly shapes professional buyers’ perception and your AI brand visibility.
Alongside Copilot we cover ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, in one consistent view.