openai.comAI Model · ChatGPT

See exactly what ChatGPT says about your brand

ChatGPT is where millions of buyers now start their research, making it ground zero for AI Search and GEO. Prominence AI shows you how it describes your brand and category, which sources it cites, and how your AI brand visibility compares to competitors.

Share of Answer & position
Sources ChatGPT cites
Shopping & Ads visibility
ChatGPT : Prominence AI

Best noise-cancelling headphones for travel?

ChatGPT
ChatGPT

For frequent travelers, top picks include Sony and Bose for their class-leading noise cancellation.

However, Your Brand is increasingly recommended for its comfort and value, gaining prominence in "best for travel" shortlists.

Other notable options include Apple and Sennheiser.

Sources:
rtings.com
wirecutter.com
Your Brand Site

OpenAI's assistant, where product research now starts.

Why it matters for GEO

When ChatGPT answers, it is making decisions for your buyers

More and more product and vendor research starts as a conversation with ChatGPT rather than a search box. When it summarises a category, it decides which brands to name, how to describe them, and what to leave out.

That is exactly what Generative Engine Optimization (GEO) is about. Prominence AI continuously asks ChatGPT the prompts that matter in your category and turns the answers into AI Search metrics: how often you appear, in what position, with what tone, and on the back of which sources.

Because ChatGPT increasingly grounds answers in live web results, knowing which domains it cites is the difference between guessing and a real plan to grow your AI brand visibility.

What Prominence measures

Everything you need to know about your brand in ChatGPT

The metrics behind modern AI Search, GEO and answer-engine optimization (AEO), built to grow your AI brand visibility, not just track it.

Share of Answer & benchmarking

Measure how often ChatGPT mentions your brand, your average position in its answers, and how you compare to competitors against a category average, the core AI Search KPIs of any GEO program.

Metrics & Benchmarking

Grounding sources

See exactly which domains, URLs and media ChatGPT pulls from when it answers in your category. Knowing the sources shaping the narrative is the heart of Generative Engine Optimization (GEO).

Grounding Source Prominence

Sentiment & perception

Go beyond "are we mentioned" to "how are we described". Track the tone ChatGPT uses about your brand against the category, and protect your AI brand visibility when perception drifts from intent.

AI Sentiment Analysis
Beyond the chat

ChatGPT is also becoming a shopping and advertising surface

ChatGPT is no longer only answering questions. It now surfaces products and shopping results inside conversations, and its advertising footprint is growing fast, already around 49% share in the United States. That makes it a commercial channel, not just a research tool, and one your GEO strategy should measure early.

Shopping & product results

Track how your products and category show up when ChatGPT recommends what to buy, not just what to read.

Ads footprint

Understand ChatGPT's emerging ad surface (≈49% share in the US) so you are positioned before it becomes table stakes.

One GEO platform, every AI engine

ChatGPT is one of the engines we track. Prominence AI is your command center for AI Search and GEO, giving you a single, consistent view of your AI brand visibility across all of them, so you can compare and act with confidence.

Explore the platform

See what ChatGPT says about your brand

Book a demo and we'll show you your brand's real visibility across ChatGPT and every other AI engine that matters.

FAQ

ChatGPT & Prominence AI

Yes. Prominence AI runs the prompts that matter in your category against ChatGPT and records how your brand is mentioned, in what position, with what sentiment, and which sources back the answer, the raw material of any GEO and AI Search program.
When ChatGPT grounds an answer in web results it surfaces sources, and our Grounding Source Prominence module captures the domains and URLs it uses in your category so you can see who is shaping the narrative.
We track how brands and products appear in ChatGPT answers, including its growing shopping and product surfaces. Its advertising footprint is expanding quickly (around 49% share in the US), and measuring presence there early is a real GEO advantage.
Alongside ChatGPT we cover Google AI Overviews, Google AI Mode, Gemini, Perplexity and Copilot, so you get one consistent view of your AI brand visibility across the engines your buyers actually use.