Your brand's AI visibility,
benchmarked against the full category.
Prominence AI tracks how your brand performs across generative AI engines, and how that compares to every competitor in your category. Not a sample. Not a shortlist. The full picture.
Benchmark Analysis
| Brand | SOA% | SOM% | Avg Pos |
|---|---|---|---|
74.5% +5.9% | 24.7% +1.2% | 1.2 -0.1 | |
60.8% +11.8% | 22.7% +4.5% | 1.8 -0.3 | |
38.2% -12.4% | 18.3% +1.1% | 4.1 +1.2 | |
52.9% +5.8% | 10.5% -0.4% | 2.4 0.0 |
Comprehensive benchmarking across all AI engines
Say bye to vanity metrics, measure what matters.
In the world of Generative AI, traditional clicks are dead. We explain the 4 Visibility Signals that matter.
Share of Answer (SoA)
The percentage of relevant category prompts in which your brand appears anywhere in the AI-generated response. If you are not in the SoA, you do not exist in the LLM universe.
Share of Answer (SoA)
Share of Mention (SoM)
Your brand share relative to competitors across all citations. We track how many times the model actually "names" you vs. the competition in direct comparisons.
Share of Mention (SoM)
Avg. Position
The relative position of your brand in the response text. In GEO, being cited first generates significantly higher trust and conversion than a third-position mention.
Avg. Position
AI Sentiment
How LLMs describe your brand—positively or with caution. This tracks the qualitative context of every mention to ensure you are recommended with confidence.
AI Sentiment
Benchmarking against
your category.
Your metrics only mean something relative to everyone else's.
Prominence tracks every metric not just for your brand, but for every competitor in your pool, across the same prompt set, the same models, the same markets, at the same time.
Competitor Pool
We don’t limit your competitors. Others do.
Most tools limit your competitor set, distorting metrics. Prominence AI gives you unlimited competitor slots and helps map your full category, including emerging players, so your SoM reflects reality in AI search.
Ways to consume the benchmarking data.
Prominence gives you several views to cut through the competitive data depending on what you need to understand.
Performance by model
How does your brand compare against competitors on ChatGPT versus Perplexity versus Google AI Mode? Different engines have different source biases and response behaviours. This view makes those differences visible.
Performance by Model
Comparison of SoA% across platforms.
From benchmark to action.
Competitive data is only useful if it points somewhere. Prominence AI surfaces deltas, gaps, and trend signals in a way that is designed to be actionable, not just informative.
And for teams that want to interrogate the data more directly, Chat2Data, our conversational agent, lets you ask benchmarking questions in plain language without navigating every view manually.
Chat2Data
Ask questions about your LLM analytics data in natural language
Chat2Data: Conversational insights from benchmarking.
See how your brand stacks up across every AI engine in your category.
Available on all Prominence AI plans.
Frequently Asked Questions
Everything you need to know about Metrics & Benchmarking and competitive tracking in AI search.