Share of Answers

Share of Answers is the percentage of AI answers in your category in which your brand is named at least once. For a fixed set of prompts, it asks a simple question: in how many of those answers do you appear at all?

It is the most fundamental signal of AI Visibility. Before position, tone or citations matter, you first have to be in the answer and Share of Answers is what measures that.

Share of Answers is measured over a stable prompt set, per engine, and tracked over time. Each answer is a simple yes/no: did the brand appear or not. Aggregated across the prompt set, that becomes a percentage you can trend week over week and compare across ChatGPT, Gemini, Perplexity and the rest.

Because it runs on the same prompts repeatedly, it turns volatile one-off answers into a stable metric instead of a screenshot that changes on every refresh.

Share of Answers measures breadth in how many answers you appear. Share of Mentions measures depth and competitiveness how much of the brand mentions in those answers belong to you versus competitors.

A brand can have decent presence (it appears in many answers) but a low share of mentions (competitors are named more often within them). You need both to understand your real standing.

Prominence AI runs your category prompts continuously across every major AI engine and reports Share of Answers as a core metric inside Metrics & Benchmarking, alongside position, citations and sentiment, so you can see exactly where you stand and where to act.